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Quick Course On Effective Website Copywriting
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.
The goal of a "regular" text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.
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A Foot On The Bottom Rung: First Forays Into Responsive Web Development
Responsive design is the hottest topic in front-end Web development right now. It’s going to transform the Web into an all-singing, all-dancing, all-devices party, where we can access any information located anywhere in the world. But does responsive design translate well from the text-heavy Web design blogosphere to the cold hard reality of commercial systems?
Rumors came through our office grapevine that management was looking to revamp our mobile presence. There was talk of multiple apps being built externally that could be used on some of the major mobile devices.
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How To Customize The WordPress Admin Easily
If you're just getting started with WordPress, or have been running with default functionality for a while and now want to dig in with some useful and easy ways to customize your WordPress site, a great place to start is the WordPress Admin area, or backend. One of the great things about WordPress is that each part of the backend is easily customized using simple PHP functions.
In this article, you'll learn how to customize the login page with your own logo, add new widgets to the dashboard, add custom content to the admin footer, make it easier to get in and out of the Admin area, and more. When combined, these techniques can improve branding, accessibility, and usability of your WordPress-powered site.
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Backpack Algorithms And Public-Key Cryptography Made Easy
E-commerce runs on secrets. Those secrets let you update your blog, shop at Amazon and share code on GitHub. Computer security is all about keeping your secrets known only to you and the people you choose to share them with.
We’ve been sharing secrets for centuries, but the Internet runs on a special kind of secret sharing called public-key cryptography. Most secret messages depend on a shared secret—a key or password that everyone agrees on ahead of time. Public-key cryptography shares secret messages without a shared secret key and makes technologies like SSL possible.
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Stop Redesigning And Start Tuning Your Site Instead
In my nearly two decades as an information architect, I’ve seen my clients flush away millions upon millions of dollars on worthless, pointless, “fix it once and for all” website redesigns. All types of organizations are guilty: large government agencies, Fortune 500s, not-for-profits and (especially) institutions of higher education.
Worst of all, these offending organizations are prone to repeating the redesign process every few years like spendthrift amnesiacs. Sadly, redesigns rarely solve actual problems faced by end users. I’m frustrated because it really doesn’t have to be this way. Let’s look at why redesigns happen, and some straightforward and inexpensive ways we might avoid them.






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