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Smashing Magazine

For Professional Web Designers and Developers
  • How To Run A Content-Planning Workshop

      

    Back when my agency started taking content seriously, we invested a lot time in developing a process to produce content. The biggest challenge was always figuring out how to get clients onboard with this new process.

    How To Run A Content-Planning Workshop

    Most of our clients were totally happy riffing on how to meet the business objectives of a project or how to approach the visual design, but they always struggled to get to grips with our process for producing content. We found that the most effective way to get their buy-in was to run a content-planning workshop.

    The post How To Run A Content-Planning Workshop appeared first on Smashing Magazine.



  • Reducing Abandoned Shopping Carts In E-Commerce

      

    In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% of online shopping carts are abandoned. An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left without completing their purchase. A month later in April 2014, Econsultancy stated that global retailers are losing $3 trillion (USD) in sales every year from abandoned carts.

    Reducing Abandoned Shopping Carts In E-Commerce

    Clearly, reducing the number of abandoned carts would lead to higher store revenue — the goal of every online retailer. The question then becomes how can we, as designers and developers, help convert these “warm leads” into paying customers for our clients?

    The post Reducing Abandoned Shopping Carts In E-Commerce appeared first on Smashing Magazine.



  • Design Accessibly, See Differently: Color Contrast Tips And Tools

      

    When you browse your favorite website or check the latest version of your product on your device of choice, take a moment to look at it differently. Step back from the screen. Close your eyes slightly so that your vision is a bit clouded by your eyelashes. Can you still see and use the website? Are you able to read the labels, fields, buttons, navigation and small footer text? Can you imagine how someone who sees differently would read and use it?

    Design Accessibly, See Differently: Color Contrast Tips And Tools

    In this article, I’ll share one aspect of design accessibility: making sure that the look and feel (the visual design of the content) are sufficiently inclusive of differently sighted users.

    The post Design Accessibly, See Differently: Color Contrast Tips And Tools appeared first on Smashing Magazine.



  • Hybrid Mobile Apps: Providing A Native Experience With Web Technologies

      

    According to a recent report, HTML is the most widely used language for mobile app developers. The main reasons among developers for selecting web technologies is cross-platform portability of code and the low cost of development. We’ve also heard that hybrid apps tend to be sluggish and poorly designed. Let’s prove whether it’s possible to deliver the native look and feel that we’re used to.

    Hybrid Mobile Apps: Providing A Native Experience With Web Technologies

    This article provides many hints, code snippets and lessons learned on how to build great hybrid mobile apps. I’ll briefly introduce hybrid mobile app development, including its benefits and drawbacks. Then, I’ll share lessons I’ve learned from over two years of developing Hojoki and CatchApp, both of which run natively on major mobile platforms and were built with HTML, CSS and JavaScript. Finally, we’ll review the most prominent tools to wrap code in a native app.

    The post Hybrid Mobile Apps: Providing A Native Experience With Web Technologies appeared first on Smashing Magazine.



  • Improving Your Information Architecture With Card Sorting: A Beginner’s Guide

      

    Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. When planning your IA, involve users of your website in the process as soon as you can.

    Improving Your Information Architecture With Card Sorting: A Beginner's Guide

    In this article, we’ll discuss card sorting, a tried and true technique for doing just that. We’ll go through some practical tips for running a card-sorting session, and also cover some examples.

    The post Improving Your Information Architecture With Card Sorting: A Beginner’s Guide appeared first on Smashing Magazine.



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